Anduril Industries
Project Details
Anduril is a startup technology business located in Santa Anna. The business is an industry trailblazer - bringing technology, innovation, security and national defense together to build unique products. The main objective was to design and develop a new website that will effectively showcase the high-level of sophistication and innovation of the business through a dynamic and compelling way. The website should leave users with an impression that lasts - that reflects the high level thinking, culture, business mission and purpose. The aim is to get users excited and inspired by the business mission.
Team
Danielle Nelson - Art Director / Designer
Rachelle Garaffa - Creative Director
Work performed while employed at creative agency [L}earned Media
Role
Web Design
Key Takeaways
The current web design is very text heavy with no visuals that showcases and highlights the work that they do.
The target audience for each profile of person is primarily male between ages 18-65. They are ethnically diverse, however, skewed to white males. All of these people will likely share a common passion either professionally or personally for the US national security, will be patriotic and savvy about technology.
We want to be able to excite the audience in joining Anduril as a career path.
