aiq-devices@2x.png

Project Details

ActionIQ is the world’s leading enterprise Customer Data Platform, dedicated to giving marketers and analysts unprecedented freedom and speed. They were looking to redesign their website to more effectively communicate their brand messaging and showcase their company as established and innovative. The goal was to be purposeful and intentional with layout and design. My role was to help rethink sitemap structure, storytelling and content organization while also creating a clean and cohesive design.

www.actioniq.com

Team

Danielle Nelson - Art Director / Designer
Rachelle Garaffa - Creative Director
Matt Costentino - Web Developer
Doug Steinberg - Project Manager

Work performed while employed at creative agency [L}earned Media

Role

Web Design
UX Design

 
aiq-old-site.gif
 

Previous Web Design

Key Takeaways

  • Lacks organization

  • No clear call to actions to product/services pages

  • No cohesiveness

  • Lacks consistency in design

  • Does not clearly communicate what they have to offer

 

Site Architecture

AIQ-Sitetmap@2x.jpg
 

Homepage

Product Page

Career Page

Final Result

actioniq.jpg
actioniq-product-overview.jpg
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