Project Details
ActionIQ is the world’s leading enterprise Customer Data Platform, dedicated to giving marketers and analysts unprecedented freedom and speed. They were looking to redesign their website to more effectively communicate their brand messaging and showcase their company as established and innovative. The goal was to be purposeful and intentional with layout and design. My role was to help rethink sitemap structure, storytelling and content organization while also creating a clean and cohesive design.
Team
Danielle Nelson - Art Director / Designer
Rachelle Garaffa - Creative Director
Matt Costentino - Web Developer
Doug Steinberg - Project Manager
Role
Web Design
UX Design
Previous Web Design
Key Takeaways
Lacks organization
No clear call to actions to product/services pages
No cohesiveness
Lacks consistency in design
Does not clearly communicate what they have to offer
Site Architecture
Final Result
