Will _ for Water
Project Details
The “Will __ For Water” campaign's goal is to increase awareness among key audiences of the global water crisis and Caterpillar Foundation’s efforts to address it. Caterpillar Foundation is not looking to raise money, but rather be the thought leader in the movement to end poverty. Will __ For Water is a message that stops people in their tracks, forcing them to think afresh about the value of water, and the coalition fighting for this fundamental human right.
Team
Danielle Nelson - Art Director / Designer
Rachelle Garaffa - Creative Director
Matt Cosentino - Web Developer
Work performed while employed at creative agency [L}earned Media
Role
Logo Design
Brand Design
Web Design
Moodboard
Primary Logo
Secondary Logo
